A companys financial reports are used for a variety of reasons, including determining how the company is doing in the financial market.

A company?s financial reports are used for a variety of reasons, including determining how the company is doing in the financial market. You decide to evaluate the effects of economic and market conditions on your company?s financial performance. Completing this exercise provides you with financial market research to present to your management team to inspire new KPIs and policies.

Assessment Deliverable

Use the previous year?s financial reports research you completed in Week 3.

Write a 2- to 3-page shareholder analysis in which you address the following:

Evaluate economic conditions that influence company performance. Consider political, environmental, currency (money), global economics, and government influences on economic conditions.
Compare market conditions from the previous year with the company?s performance for that same year. Conclude how the market conditions that year influenced the company?s performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected.
Analyze year-over-year performance from the past two years. Consider key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, and return on equity in your conclusions.

Cite references to support your assessment according to APA guidelines.

Note Please:

Writing Standards – Please follow all APA formatting requirements, in-text referencing requirements, and referencing for all work – induing discussion questions, participation, presentations, etc. Support all assertions. The UOPX APA Sample Writing Paper is an excellent resource.

Originality – if you submit work with more than a 20% turnitin match ( properly referenced or not) the work will be reviewed for originality. Work with originality issues will be scored a zero.

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